TalentNet Live Recruiters Conference in Dallas on 9/11


If you are a Texas area recruiter or HR professional unable to attend one of the national conferences this fall, but still wish to learn about the latest trends in recruiting, please join us on 9/11/2009 for the TalentNet Live Recruiters Conference at the beautiful Frito Lay HQ Conference Center.

This promises to be a great event with dynamic speakers and trainers.  Please join us for a day of learning and networking.  Happy hour after the event will be a great opportunity for additional networking and fun.


  Recruiters Conference


TalentNet Live! (talentnetlive.com) is a one day LOCAL training event to bring the latest in recruiting best practices, trends and social media techniques to the DFW audience. This event has a capacity of 170 attendees so you will need to reserve a seat FAST!


The idea was initiated through

and enhanced through a team of Texas recruiters supported and executed through the

September 11th 2009

7:30AM to 5:00PM

Frito Lay HQ (Legacy Drive, Plano)

Proceeds will go to the FallenHerosFamilySupportFund.com

Local support for our Firefighter families

Opening Welcome by:

Darryl Claiborne, VP Talent Acquisition and Diversity, Frito Lay

Keynote Speaker:

Bonin Bough, Global Director of Digital and Social Media, PepsiCo

Breakout session speakers – Dennis Smith, Dorothy Beach, Craig Fisher, Mark Sullivan, Gail Houston, Jim Schnyder, Shama Kabani, Regina Caffey and Bill Boorman of RecruitTalk on BlogTalkRadio.com among others


$49.99 per person

$70 per person after September 4th


To pay for the event:


Go to the event page on DFWTRN.org.

Hope to see you there!!

Questions? — dfwtrn@verizon.net



Bonin Bough is the Global Director of Digital and Social media at PepsiCo. In this role, he oversees digital strategy and the implementation of social media tools and techniques across the company.

Previously, Bonin was the EVP and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Bonin also has a deep interest and experience with community building, social media, social video, and digital marketing.

In addition to his corporate career, Bonin was a professor at NYU’s Center for Publishing Graduate Studies from 2000 to 2005. During his time at Weber Shandwick, Bonin grew the practice from 60 to 100 people, including the roll-out of EU and Asia. He led strategic programming for the agency’s top clients including Federation of Colombian Coffee Growers, Electrolux, MasterCard, Ambien, MAC Aids Fund, Honeywell, and most recently Best Buy. Prior, Bonin was a founding member and SVP at Ruder Finn Interactive (RFI) and ran the interactive strategy unit for 8 years. During this time, he led strategy for clients/projects such as Société Générale Project Finance Group, Nursing and Caregiver Campaigns for Johnson and Johnson, Kellogg’s 100th Anniversary, iUniverse, International Center of Photography, Hunter Douglas, Schering Plough, Affymetrix, Ready.gov, Novartis, Elidel, Gleevec, Femara, Zometa, Xolaire, Pfizer, Berringer, Perdue and over 70 more engagements and campaigns. Bonin also developed RFI’s processes for measuring effective Web strategies, as well as ePR, the industry’s early social media methodology.

Over the years, Bonin’s work has won numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and SxSW – Viewers Choice for www.MrPicassoHead.com.

Scheduled Topics

Twitter for Staying Sharp by Dorothy Beach

Caveman Recruiting in a Social Media World by Dennis Smith

Diversity Recruiting by Jim Schnyder

Consultative Recruiting at Corporate by Mark Sullivan

Time Management by Mark Sullivan

How to Do Outplacement In-house by Gail Houston

On-Boarding with SW Airlines by Erin McKaskle and Lindsey Lang

Organizational Effectiveness for Social Recruiting by Michael Goldberg

Social Media/Twitter Branding for Recruiters and Employers by Craig Fisher

How to Use Facebook to Recruit Rock Stars by Shama Kabani

Emerging Social Media for Recruitment by Regina Caffey

Sourcing Strategies by Jim Schnyder

College Recruiting Best Practices by Jim Schnyder

Building a Targeted Social Network by Craig Fisher

Far Future of Recruiting by Dorothy Beach

Phoenix Plan – A Strategy for Recovery by Bill Boorman

Speakers (alphabetically):

Dorothy Beach is currently doing contract research work as Front End Recruiting. She has been in research for her entire career first as a scientist then as a field consumer researcher and in the last five years in recruiting. Her past research assignments have been with Aventis, Procter & Gamble, Futurestep (a Korn/Ferry company) and ACS Inc. Possessing an MBA in Marketing, Dorothy is also certified in both Internet Recruiting (CIR) and Human Resources (PHR). Her blog, FrontEndRecruiting.ning.com was created to showcase and discuss the latest trends (such as social media used for recruiting), tools and techniques used by recruiters for the initial phase of the recruiting cycle – company research and name generation. More recently Dorothy has become a social media channel strategist for the Dallas/ Fort Worth Texas Recruiters Network and is a speaker on social media for business. Follow her on Twitter @dorothybeach.

Bill Boorman is owner of Bill Boorman Consultancy Ltd in Northampton UK and developed the Tin Hat Strategy for surviving this down economy. Bill Boorman is something of a recruitment veteran, having worked in the industry for 25 years. Recruitment has given him an insight into the workings of many companies and he believes that this has given him a broad based understanding of business and people in general. He bases his training and consultancy work on this experience. He describes himself as being a non-academic trainer, preferring instead to deliver “true life” training that mixes reality with theory. Through his many experiences can draw upon real case studies that help make sense of the problems delegates face. Follow him on Twitter @billboorman.

Regina Caffey is a Partner at Wave Integrated Marketing Solutions LLC. Wave focuses on B2B, B2C and Employment Communication to provide traditional and non-traditional strategic marketing, advertising and consulting solutions. With over 15 years of experience inside and outside the traditional arenas of advertising, Regina specializes in exploring, analyzing and harnessing the power of emerging media. She has a particular talent for helping clients use interactive, Online and Web 2.0 solutions to amplify – frequently to the super-sonic level – the impact of their traditional marketing campaigns. Her diverse portfolio includes companies like Tenet Healthcare, Texas Instruments, TXU, Parkland Health & Hospital System, Baylor Healthcare, TGIF, Comcast, Boeing, Alltel Communications, Expedia, Microsoft, Capital One, Aetna, Merck, Abbott Laboratories and many more.

Craig Fisher is co-Founder and Principal of A-List Solutions (www.alistsolutions.com) of Southlake TX, an Information Technology Staffing and Executive Search firm proudly offering flexible pricing and strategic sourcing models utilizing social media for maximum ROI. His fifteen years in recruiting also include positions as an award-winning Account Manager and Sales Director with Stark Technical Group, and as a top-performing Senior Recruiter with MATRIX Resources. Craig started his 18 year sales career as a pharma and medsurge rep with Glaxo and Smiths Medical. Craig also trains HR and recruiting organizations on Social Media and Recruitment Branding strategies. As a prominent social media presence, Craig helped create the #TalentNet social recruiting forum on Twitter on the last Wednesday of each month from 8-10PM CST hosting big names in recruiting and social media marketing. Craig blogs at http://www.fishdogs.com. Follow him on Twitter @fishdogs.

Michael Goldberg is Recruiting Manager at The Freeman Company which offers the widest array of audio-visual solutions in over 32 cities throughout North America. His past experience in recruiting has been as his own boss under TalentReach, with BDO Seidman, Software Spectrum and Sabre. He’s a results-driven recruiting leader strategically focused in building, developing and leading effective recruiting teams. Michael’s specialty is to turn around recruiting functions focusing on building partnerships with hiring managers by understanding their needs, staying ahead of recruiting trends by adapting to new technologies and resources that help find A-List candidates, motivating teams by knowing what is important to them and taking a metric-based approach to measure recruiting success around time to fill, quality of hire, candidate satisfaction, and passive call-backs.

Gail Houston is currently a Contract Candidate Generation Recruiter for Intuit focused primarily on technical recruiting. She is a graduate of Texas A&M University and began her career as a recruiter with the Diversified Human Resource Group (DHRG) as a technical recruiter. After spending a couple of years with DHRG she joined EDS where she spent the next 16 1/2 years. At EDS she was responsible for recruiting sales, marketing, accounting, help desk, HRO and technical talent. Gail obtained her Internet certifications of CIR and CDR through AIRS. Gail was awarded the DFW Texas Recruiter Network’s first “Recruiter of the Year” award for 2003. Locally she is the well-known Co-lead for the Crossroads Career Transition Workshop for job seekers and is Vice President on the DFW Texas Recruiter Network Board. Follow her on Twitter @ghouston.

Shama Kabani (formerly Hyder) is the founder of Click to Client, a full service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman & a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her websites, http://ClicktoClient.com and http://Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media. Follow her on Twitter @shama.

Jeff Lipschultz is co-Founder and Principal of A-List Solutions (www.alistsolutions.com) of Southlake TX, an Information Technology Staffing and Executive Search firm which offers flexible pricing and unique sourcing models which maximize client ROI. Prior to A-List Solutions, Jeff was a manager in several industries building high-performing teams at companies such as Motorola and BNSF Railway, and smaller companies specializing in manufacturing and software. In addition to sharing expertise on Social Media and Recruitment Branding strategies, Jeff provides keen insights on successful interviewing, job search and candidate selection. He is a featured expert on Job-Hunt.org in the area of working with recruiters and blogs at http://jefflipschultz.wordpress.com. Jeff has a Masters degree in Business Administration and Mechanical Engineering and is a founding member of the Dallas Chapter of the Peter Drucker Society. Follow him on Twitter @jlipschultz.

Erin McKaskle and Lindsey Lang is Employment Team Lead and Onboarding and Retention Team Lead respectively for Southwest Airlines Co. of Dallas. Both have been with Southwest for over eight years and speak locally in front of HR audiences for brand building and “best practices” in talent management. Their mixed media presentations are known for their high energy and audience participation and many in the audience have walked away wanting to work at Southwest Airlines. The Southwest Way has allowed them to be successful in recruiting and retaining hard-to-find talent for an unglamorous industry. Follow Erin on Twitter @erinmckaskle and Lindsey @lindseyalang.

Jim Schnyder is a DFW Texas Recruiter Network Board member with over fifteen years of recruiting experience. For the past eight years, Jim has been in recruiting with PepsiCo and is presently the Talent Acquisition Manager for Frito-Lay Marketing and Sales. He has worked on both the agency and corporate side of the business for such companies as Management Recruiters and Perot Systems. Jim is an AIRS Certified Diversity Recruiter and was recently elected as the Vice-Chairman of the Corporate Advisory Board for The Consortium for Graduate Studies in Management. Jim was awarded in 2007 the DFWTRN “Corporate Recruiter of the Year” based on his metrics, especially in Diversity and voting from the DFWTRN membership. Follow him on Twitter @jimschnyder.

Dennis Smith is currently a Technical Recruiting Consultant with Huawei but also tends to another project WirelessJobs.com which he founded and then sold three months ago. WorldLink, T-Mobile, Samsung and AT&T Wireless are companies he gained his recruiting management experience in the wireless industry. A well know speaker on social media for the DFW area, Dennis has successfully recruited through social media channels and understands how to do this efficiently with the biggest return on time investment. Follow him on Twitter @dennissmith.

Mark Sullivan is currently Director of Talent Acquisition – Texas at Time Warner Cable based in Austin, but having direct reports in DFW. He has over 16 years in recruiting working for small start-ups as well as established firms in both agency and corporate environments. He has worked for companies such as Manpower, Butler Technology Solutions, Booz Allen Hamilton, Datastream, and ChanneLinx. The majority of Mark’s career has been spent performing a dual role of recruiter and manager where he has led teams, developed strategies and implemented tools, technologies and processes while carrying a full requisition load. Follow him on Twitter @sullivanmarkd.

Posted in 2009 Conference, Events.


  1. If I resided in the DFW area this is where I would be on Sept. 11th. Great line up to benefit the recruiter community and a very worth y cause. It’s a beautiful thing!

Leave a Reply