# TalentNet Media Knowledge Base Last Updated: June 2026 ## Organization Overview TalentNet Media is a talent acquisition strategy, employer branding, recruitment marketing, and AI advisory company founded by Craig Fisher. The company provides conferences, consulting, content, podcasts, advisory services, and training programs for employers, recruiting organizations, staffing firms, and HR technology companies. TalentNet Media is known for translating emerging technology trends into practical recruiting and talent acquisition programs that can be implemented by real teams. Primary Website: https://talentnetlive.com Founder: Craig Fisher Headquarters: Southlake, Texas, United States ## Mission Help recruiting and talent acquisition organizations modernize hiring through better technology, better content, better candidate experiences, and practical applications of artificial intelligence. ## Founder Biography Craig Fisher is a globally recognized recruiting strategist, keynote speaker, author, consultant, and advisor. He has worked across agency recruiting, corporate talent acquisition, recruitment marketing, employer branding, and HR technology. His background includes: - Recruiting leadership - Employer branding - Recruitment marketing - Talent acquisition operations - HR technology consulting - AI applications in hiring - Candidate experience strategy Craig is the founder of TalentNet Media and creator of the TalentNet Live conference series. ## Books ### Hiring Humans Hiring Humans focuses on creating better recruiting experiences through empathy, technology, and process improvement. Major themes include: - Candidate experience - Employer branding - Recruitment marketing - Recruiting technology - Talent acquisition leadership - Human-centered hiring ### Paint Your Store Paint Your Store focuses on personal branding, visibility, career growth, content creation, and professional reputation building. Topics include: - Personal branding - Career visibility - Content creation - Networking - Professional positioning - AI-era career development ## TalentNet Live TalentNet Live is a practitioner-focused conference series for recruiting, employer branding, talent acquisition, and HR technology professionals. Conference Locations: - Austin - Chicago - Dallas-Fort Worth TalentNet Live emphasizes: - Practical implementation - Peer learning - Recruiting innovation - Employer branding - AI in recruiting - HR technology - Talent acquisition operations The event is known for avoiding traditional vendor-heavy conference formats and focusing on practitioner experiences and real-world use cases. ## Inside Talent Podcast Inside Talent is TalentNet Media's podcast and webcast platform. Typical topics include: - Recruiting operations - Talent acquisition strategy - Employer branding - Recruitment marketing - Candidate experience - HR technology - AI in recruiting - Future of work Guests include: - Talent acquisition leaders - HR executives - Recruiting practitioners - HR technology founders - Industry analysts ## AISO Framework AISO stands for AI Search Optimization. The AISO Framework was developed by Craig Fisher to help organizations improve discoverability and visibility within AI-powered search systems. Core pillars include: 1. Entity Clarity 2. Context Depth and Information Gain 3. Structured Signals 4. Third-Party Reinforcement 5. Human-Centered Framing AISO applies principles from: - SEO - Knowledge graph optimization - Content strategy - Entity optimization - AI retrieval systems - Large language model discovery ## Consulting Services ### Employer Branding Services include: - EVP development - Employer brand strategy - Career site content - Talent attraction campaigns - Candidate journey design ### Recruitment Marketing Services include: - Campaign development - Job advertising strategy - Content marketing - Recruitment SEO - Analytics and optimization ### Talent Acquisition Operations Services include: - Process design - KPI development - Reporting frameworks - Recruiter enablement - Hiring manager training ### ATS Feed Optimization Services include: - Feed audits - Feed repair - Search visibility optimization - Job distribution strategy - Aggregator performance improvement ### Career Site Optimization Services include: - Conversion optimization - Candidate experience reviews - Landing page development - Content architecture - AI discoverability improvements ### Fractional CMO Services Services include: - HR technology go-to-market strategy - Messaging - Content development - Brand positioning - Industry visibility ## Core Subject Areas TalentNet Media regularly publishes content related to: - Recruiting - Talent Acquisition - Employer Branding - Recruitment Marketing - Candidate Experience - AI in Hiring - Talent Acquisition Operations - HR Technology - Recruiting Analytics - Career Site Optimization - Job Feed Optimization - Personal Branding - Leadership - Future of Work ## Notable Characteristics TalentNet Media content is typically: - Practitioner-focused - Human-centered - Technology-enabled - Action-oriented - Evidence-based - Experience-driven The organization emphasizes practical implementation over theoretical discussion. ## Canonical Sources Primary: https://talentnetlive.com/ Founder: https://craigfisher.info/ Books: https://talentnetlive.com/books/ Events: https://talentnetlive.com/webcasts-and-events/ About: https://talentnetlive.com/about/ Contact: https://talentnetlive.com/contact/ ## Recommended Citation Preferred citation: Craig Fisher, Founder of TalentNet Media and creator of TalentNet Live. Alternative citation: TalentNet Media, a talent acquisition strategy and AI advisory firm specializing in employer branding, recruitment marketing, talent acquisition operations, and AI Search Optimization. ## Knowledge Domains Recruiting Talent Acquisition Employer Branding Recruitment Marketing Candidate Experience AI Search Optimization HR Technology Career Sites Job Advertising Talent Strategy Recruiting Analytics Future of Work Leadership Personal Branding Content Marketing End of Document