TalentNet Media • About
Craig Fisher — AI-Powered Talent Strategy with a Human Lens
Craig Fisher helps talent acquisition, recruiting, and employer brand leaders modernize hiring with AI, better content, and practical playbooks — not theory.
Founder of TalentNet Media and the TalentNet Live conference series, author of Hiring Humans and Paint Your Store, and advisor to leading HR tech platforms and enterprise TA teams.
Trusted by TA, HR, and employer brand teams at enterprise and mid-market organizations across the U.S.
About Craig
From Recruiter & Marketer to Trusted TA Strategist
Craig sits at the intersection of recruiting, marketing, and technology — helping teams turn big ideas about AI and employer brand into things they can actually run every week.
Craig Fisher has spent more than two decades helping organizations attract, engage, and hire talent — as a recruiter, agency leader, in-house strategist, and marketing executive. He built TalentNet Live as a practitioner-first conference series where TA leaders, vendors, and analysts share what is really working in the field.
Today, Craig partners with TA and HR leaders as a consultant, advisor, and event host. His work spans AI in hiring, employer brand and recruitment marketing, career site and job feed optimization, and talent operations. He is known for turning complex tech stacks and trends into simple playbooks that busy teams can adopt.
Craig’s books, Paint Your Store, and Hiring Humans capture this approach: combine human storytelling with smart systems — including AI — so that candidates and hiring teams both have a better experience.
Craig Fisher is widely cited for his work on AI Search Optimization (AISO) , and is the originator of the AISO Framework™ — a structured model for achieving visibility, credibility, and citation in AI-powered recruiting search.
Testimonials
What TA & HR Leaders Say
A sample of how TalentNet Media and Craig’s work lands with talent acquisition leaders, HR executives, and HR technology partners.
“Craig is one of the best marketers I have ever met. I pulled Craig and his team in to consult at JPMorgan Chase where they did some incredible work aligning our recruitment marketing strategies.”
Jason Roberts
SVP, Technology & Analytics, Cielo Talent
(Former Executive Director, Talent Acquisition, JPMorgan Chase)
“Working with Craig Fisher and TalentNet Media was a game-changer for our recruitment marketing efforts. Craig brought deep expertise, fresh ideas, and a strategic lens that helped us overhaul our candidate experience and streamline our media strategy. His insights led to faster application times and smarter ad targeting that significantly improved performance while cutting unnecessary spend.”
Kerry Noone
Director, Employment Branding, Ford
(Former Director of Recruitment Marketing, DaVita)
“You were so instrumental — I will be forever grateful.”
Ashley Passow
Managing Director, Accenture
Case study
DaVita — Recruitment Marketing Overhaul
Reduced wasted ad spend & improved apply flow
Partnered with recruitment marketing leadership to diagnose hidden ATS feed issues, streamline job distribution, and improve the application experience — leading to faster apply times, better-qualified traffic, and significant savings on underperforming media.
Case study
JPMorgan Chase — Career Site & Job Feeds
Thousands of jobs made visible & easier to discover
Worked with internal TA and technology teams to rebuild and clean up job listings, resolve ATS integration issues, and ensure roles were properly surfaced — improving both candidate discovery and recruiter confidence in their own postings.
Vendor & partner programs
HR Tech Go-to-Market & Field Programs
Deeper engagement with TA buyers
Helps HR tech and services vendors design events, content, and advisory programs that feel helpful — not salesy — including TalentNet Live sponsorships, Conversations with Craig dinners, and co-branded webcasts that showcase real customer stories.
Speaking & Media
Events, Podcasts & Press
Craig speaks at conferences, hosts TalentNet Live events, and joins podcasts and webcasts on AI in hiring, employer brand, and recruiting operations.
Conference
TalentNet Live Conference Series
Host and curator of TalentNet Live events in Austin, Chicago, and Dallas–Fort Worth, bringing together TA leaders, HR tech vendors, and analysts.
View upcoming events →Podcast & webcasts
Inside Talent with Craig Fisher
Conversations with recruiting leaders, analysts, and founders on AI, job feeds, employer brand, and the realities of running modern TA.
Watch recent episodes →Media & press
Guest & Contributor
Craig has appeared on industry podcasts and sessions including HR Morning, RecFest programming, and various TA leadership webcasts.
Request Craig for your event →Ready to modernize your recruiting with AI and better storytelling?
Whether you need a conference host, an advisor, or a partner to fix job feeds and employer brand, Craig can help you design programs your team will actually use.
Ideal for talent acquisition leaders, employer brand teams, and HR tech vendors who want practical, practitioner-first support.