Is AISO the New PESO?
by Craig Fisher If your job posts get traffic but applications are quietly disappearing, AI just decided you don’t exist. Apply rates are up 35%.
AI Search Optimization (AISO): How AI Search Engines Decide Who Sees Your Jobs
The AISO Era: How AI Search Optimization is Transforming Talent Acquisition in 2026 The rules of talent acquisition have been rewritten. In 2026, the intersection
The 2025 Jobs Market, the AI Search Shift, and What It Really Means for Employers
By Craig Fisher, author of Hiring Humans and Paint Your Store In my 2014 keynote at DFWSEM, social was a megaphone—post more, boost more, chase
Employer SEO
The Art of Employer SEO: A Guide to Mastering Job Listing Optimization In an enlightening discussion on the HR Drs Webcast, Craig Fisher shared valuable
The Impact of AI Regulations on Hiring Practices
Navigating the Future of Work: The Impact of AI Regulations on Hiring Practices In the rapidly evolving landscape of the modern workplace, artificial intelligence (AI)
Improving Your Job Descriptions: A Guide to Success
Are your job descriptions speaking directly to your candidates? Are they free from bias and internal jargon? Are they optimized for search engines? If you’re
Mission Impossible and Job Advertisements: A Tale of ROI
In the world of blockbuster movies and recruitment, there’s one common thread that ties them together – the quest for a high return on investment
TikTok’s Influence on Talent and Recruiting
In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse, captivating millions with its short-form videos and creative expression. However, TikTok’s impact